LAKIN ASSOCIATES I help reduce surprises in hiring and promotions by providing an
in-depth look at the strengths and weaknesses of individuals before you
make a decision (hire/promote). This is done through a combination of
behavioral interviewing and personal style questionnaires.
THE UNFAIR ADVANTAGE: SELL WITH NLP! I also train sales and marketing professionals how to use NLP
(Neurolinguistic Programming) skills to have an advantage in all aspects
of selling including face-to-face contacts, calling on the phone,
email, direct mail, web content, and telemarketing scripts. I show sellers how to sell to the unconscious--the source of 95% of our decisions. By talking and writing in a way that impacts the unconscious, a seller can have more control over the sales process and maintain rapport even during the toughest negotiations.